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But the differences begin and end there – for Soho House Mumbai, like its hometown, is cool, creative and cosmopolitan. It’s in the hip Juhu district of the city, perched above the beach, where families play cricket on Sunday mornings and the cool kids party on Saturday night. Bollywood big-wigs flit in and out for members’ events (here’s hoping Bitch Bingo with drag queen Rani becomes a regular) and cocktails under the vaulted teal awnings by the rooftop pool. He’s testing new mobile-ordering technology, which should enable Soho House members lounging by, say, a rooftop pool to order food and drinks through an app; and he claims that Soho House has increased wages and benefits and training for its staff. It’s a tricky balance for an unprofitable company that needs to rein in expenses, but Carnie hopes the investment in his people will ultimately address both the financial and reputational critiques of Soho House today.
The Rug Size Guide
The Club is set across two floors, with a rooftop pool (it wouldn’t be Soho House without one) for views of the Arabian Sea and beyond. This membership covers one room a stay for the member and any additional rooms booked for their children under 18. The company has rapidly expanded since then, building up clubhouses and opening its doors to many people (and sometimes too many of them, current members complain).
Amenities & Services
And its strict no-photos policy means it’s also a celebrity hotspot — Karan Johar, Alia Bhatt and Ranveer Singh have already dropped by and (ironically) taken photos. George Clooney and Elizabeth Hurley are regulars at the club’s Shoreditch House branch, one of its seven houses in London. David Beckham has a country estate around the corner from Soho Farmhouse in Oxfordshire, and pops around every now and then with the fam. It pays an ode to India’s first Home Minister, Sardar Vallabhbhai Patel.
Soho House is coming to Delhi (and South Mumbai)
The back row of tables out on the terrace and overlooking the beach are the privacy-affording seating of choice for Bollywood’s finest. Kishore Kumar fans can pay homage at a seat next to his mural. So it wouldn’t be right to say that there’s anything especially shocking or revolutionary about it. But the point is that it feels fresh and sensible and consonant with its surroundings. It works extremely, unexpectedly, quite delightfully well here in Mumbai. Those familiar with the brand will be surprised to the point of stupefaction by the size of the rooms here (actually perfectly decent) and delighted by the way the familiar Soho House look has been ramped up with the clever use of local fabrics and accessories.
Hotel bar
Still, even a founding member of Dumbo House worries about how it will maintain and refresh its community—especially when that location is part of a large, global operation that’s continuing to expand. True, something that charges up to $5,000 or more a year for the privilege of spending even more money there is always going to be somewhat exclusive. But the future of Soho House’s finances and cultural cachet may rest on wooing more members like Christina Blacken, a Black 36-year-old entrepreneur who worked in media before founding a DEI and leadership consultancy called The New Quo. Yet despite its hefty price tag, Soho House has lost money every year since its doors opened in 1995. That might be forgivable under some circumstances—you have to spend money to make money, after all—as long as the losses happen behind the scenes, affecting only the bank accounts of deep-pocketed billionaires or other wealthy, private investors.
Butter chicken this good should come with a warning about its dangerously addictive qualities. First, you choose the kind of membership you want (Every House, Local House, or CWH), and fill up the online application form. Your application is vetted by a committee that typically comprises the city's movers and shakers across creative industries. Soho House aims to gather creative professionals across fields of music, art, design, film and more, and your application will be screened for your interests and creative pursuits.
Our Interior Design Studios
If you have purchased a Soho Friends membership through Mr & Mrs Smith within the past year, please call our travel team directly to book your Soho Friends member rates. Please note, existing Soho House members should book directly through Soho House. Prices have been converted from the hotel’s local currency (INR11,475.00), via openexchangerates.org, using today’s exchange rate. If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (including tax) available in the next 60 days. Here you can feast your eyes on Subodh Gupta’s gleaming cutlery-sculpture My Stars or Bharti Kher’s dazzling Algorithm for Living Well while stuffing your face with fresh rotis and murgh tikka – unless, of course, you’d prefer mac’n’cheese or chicken Caesar. Whatever you do, though, don’t fail to order a Tipsy Gola, which replaces the syrupy sweetness of those shaved-ice lollies that the grannies sell on Juhu Beach with something equally sweet but a little less innocent – and altogether more in the spirit of the place.
Shoppers in search of wearable Indian artistry should head to Bandra, Lower Parel and the downtown districts of Kala Ghoda and Colaba. Mumbai’s oldest museum (it opened in 1857), Bhau Daji Lad, is Palladian on the outside and Victorian on the inside. Or hop on the roll on, roll off ferry to the seaside town of Alibaug to admire the restaurants, boutiques and real estate.
The Soho House Lighting Guide
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But only for those from the creative scene — think artists, musicians, writers, actors, and so on. And now, 22 houses (across UK, Europe and North America) later, it’s no different. So, you won’t see any power suits in the hallways. Instead, you’ve got a deliberately casual dress code that’s perfectly suited to Mumbai’s year-round climate.
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This hotel is one of our favourite new hotels in the world, and included in our Hot List 2019. Discover more of the best new hotels in the world 2019 now. A proper Soho House with all the trimmings, in one of the most rapidly changing neighbourhoods in one of the most exciting cities on earth.
“Soho House attracted me to it rather than the other way around,” they say. Sign up for a free 30 day trial of Plus Program and receive VIP upgrades and amenities at the world’s most exciting hotels.
And Jones, who would later step down as CEO after a cancer diagnosis and recovery, was pitching Soho House as an investment similar to Peloton, a then-sexy company with fabulously recurring revenue from its subscription business. In 2008, Jones sold 80% of the club to British restaurateur Richard Caring, who in 2012 sold off majority control to Ron Burkle, the billionaire private-equity investor who made his fortune buying up regional supermarket chains such as Food 4 Less and Ralphs. In subsequent years, Soho House flirted with an IPO, and set its sights on global domination. So it’s probably a good thing that he spends his free time running ultramarathons and training for similar endurance challenges. Look around; there’s Subodh Gupta’s installation of stainless-steel utensils, My Stars (2015), and Bharti Kher’s bindi-onboard Algorithm For Living Well (2016), among works by other artists such as Princess Pea, Asim Waqif and Raqib Shaw. The local signature pervades the menu too, where kheema pao, tandoor-style mix grills, kathi rolls, dal makhani and butter chicken sit alongside Soho House’s signature dishes, like the mac and cheese or the meatballs.
The location, in Juhu, in the thick of Bollywood and the city's creative industries, is propitious. It’s part of a humble little collection of hostelries that originated in a quiet London street a few years back. Though clubby since the Brits made it that way, Mumbai has never had anything remotely like a club along Soho House lines – a gap in the market that Jones, with the prescience for which he is admired, spotted some years ago. There were hold-ups galore but he got there in the end and the result is impressive.
First impression An immaculately styled Art Deco-esque tower by the beach.Staff Warmth and sweetness in abundance.Food and drinks Couldn't eat another thing. India’s second Soho House is slated to arrive in Delhi and will be located in Mehrauli, a neighbourhood known for its designer shopping and restaurants overlooking the Qutub Minar. There are no confirmed dates yet, but Houses will open in the coming years. We're always trying to bring you more amazing hotels, more quickly. But not every hotel can immediately connect their reservation system with ours. For those properties, we provide real-time rates and availability via a partnership with Booking.com.
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